FOR IMMEDIATE RELEASE

Rick Soto of "The Journal for Innovation" (TJFI) Attends Two Unique Conferences That Focused on Venture Finance as well as Branded Entertainment

Rick Soto of The Journal for Innovation (TJFI) continues to add value to his intellectual capital.

The two conferences that were attended by Rick Soto include the [1] Los Angeles Venture Association (LAVA) - 2003 Investment Capital Conference (ICC) held at the Westin Bonaventure Hotel within Downtown Los Angeles, and [2] Institute for International Research (IIR) - The Branded Entertainment Summit held at Beverly Hilton Hotel within Beverly Hills.

"This is the fourth year I have attended the LAVA ICC host of sessions and every year I learn something new particularly what the current trends are regarding venture finance," declared Rick Soto, Principal Analyst & Editor of The Journal for Innovation (TJFI) a division of MultiTalent Management (MTM). "I strongly recommend IIR conferences, they continue to provide best-of-class events and I have been to over 70 conferences / events to date."

The LAVA 2003 Investment Capital Conference covered informative sessions from top speakers in a variety of areas, such as: angel investors, corporate investments, high yield debt, initial public offerings (IPOs), private placement, strategic alliances, venture capital financing, investment banking, et al. This year's case study looks at two successful capitalists. The first is the founder of PayPal (NASDAQ: EBAY) + Zip2 (NYSE: HPQ) + SpaceX, while the second is the CEO of NetZero + Juno + Bluelight = United Online (NASDAQ: UNTD). We learn valuable funding and strategic management issues from these two accomplished capitalists during tough economic times yet surviving very successfully to tell us about their lessons.

The Branded Entertainment Summit looks at how Hollywood and Madison Avenue are working together in forming winning business models. Highlights from the conference include: Creative Director of Nike (NYSE: NKE) explaining their world class marketing campaigns; VP of Coca-Cola (NYSE: KO) regarding their partial venture interest into American Idol (The Red Room); VP of The William Morris Agency (WMA) illustrating via business model on how Hollywood and Madison Avenue are working together through their consulting lead; VP of Eastman Kodak (NYSE: EK) customized presentation on the ways of sponsorships at film festivals; and, former lead singer of Van Halen and founder of Cabo Wabo Tequila luncheon speech on building the Cabo Wabo located at Cabo San Lucas, Mexico.


About The Journal for Innovation (TJFI)
The Journal for Innovation (TJFI) specializes in researching innovative ideas, methods, strategies, opportunities and technologies from world class industry leaders. This valuable intellectual capital targets the innovative elite via articles and case studies located at http://www.tjfi.net

About MultiTalent Management (MTM)
MultiTalent Management (MTM) provides consulting services to traditional, transitional & eBusiness entities. Through its network approach - in which the company enhances its consulting and outsourcing expertise through alliances, affiliated companies (Fortune 500 & Global 2000 corporations) and other capabilities within eBusiness, eMarketing, eSecurity and Talent Management. Its home page is http://www.multitalentmanagement.com


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