2002

Rick Soto of "The Journal for Innovation" (TJFI) Attends Three (3) Unique Conferences During the Month of June That Focused on Online Marketing, Information Security as well as the Business of Music

Rick Soto of The Journal for Innovation (TJFI) continues to add value to his intellectual capital.

The three conferences that were attended by Rick Soto include the [1] Computer Security Institute (CSI) - NETSEC 2002 Conference at the Hyatt Regency Embarcadero in San Francisco, [2] AD:TECH Los Angeles 2002 Conference at the Westin Bonaventure Hotel within Downtown Los Angeles, and the [3] Institute for International Research (IIR) - The Perfect Pitch: The Business of Music at The Wyndham Bel Age Hotel on the Sunset strip in West Hollywood.

"The quality of these conferences were way above expectation and I have been to a lot of these business functions - to date approximately 50 conferences / events throughout California," declared Rick Soto, Principal Analyst & Editor of The Journal for Innovation (TJFI) a division of MultiTalent Management (MTM). "Many conferences / events tend to reveal little, once you have been to a few in one particular business area you have basically learned all there is to know but these conferences explored new ideas and issues worth reporting about."

The Computer Security Institute (CSI) NETSEC 2002 Conference consists of a host of speakers on intrusion detection, e-commerce security, forensic investigation, remote access, among other topics. Keynote speakers consisted of the Director of Homeland Security for California as well as a US Secret Service Special Agent. The Director of Homeland Security for California said that intelligence has been receiving threats that something may happen this summer [2002], which is difficult to predict as well as be on the defensive. The new CSI / FBI Computer Crime & Security Survey was released and it still shows certain trends continuing such as 90% of large corporations have had security breaches within the last 12 months. You may download this report at http://www.gocsi.com

The AD:TECH Los Angeles 2002 Conference focused on interactive online marketing or eMarketing. A Hot topic included the method of analytical metrics of internal databases. One of the finer highlights came when Senior Vice President of Sony Pictures Digital Entertainment presented a case study on using their integrated network to promote Spiderman on the Internet. Spiderman, the monster hit movie had over 1 million tickets sold online in advance through a key online partner. This is another example that the Internet is not dead but a wise use of mass distribution (e.g., DELL computer sells $40 million daily online while eBay has 50 million buyers / sellers).

The Perfect Pitch: The Business of Music had notable "Behind the Scenes" speakers' who have been the creators / promoters of a variety of talent (e.g., Backstreet Boys, Britney Spears, Deion Sanders, Elton John, Korn, Linkin Park, Mandy Moore, Michael Bolton, Michael Jackson, Motley Crue, N'Sync, Sylestor Stallone, The Cranberries, The Osbornes, U2, Victoria Silvstedt, et al). Besides notable speakers, one of the finer highlights consisted of a case study on the creation of an unknown artist turned pop star. Who was the artist? Britney Spears. The creators showed how they created alliances to eventually attract attention. This is a similar model that you will eventually hear about regarding the Power Puff Girls, You.S.A jeans as well as the girl band No Secrets within the coming weeks according to the panelists.


About The Journal for Innovation (TJFI)
The Journal for Innovation (TJFI) specializes in researching innovative ideas, methods, strategies, opportunities and technologies from world class industry leaders. This valuable intellectual capital targets the innovative elite via articles and case studies located at http://www.tjfi.net

About MultiTalent Management (MTM)
MultiTalent Management (MTM) provides consulting services to traditional, transitional & eBusiness entities. Through its network approach - in which the company enhances its consulting and outsourcing expertise through alliances, affiliated companies (Fortune 500 & Global 2000 corporations) and other capabilities within eBusiness, eMarketing, eSecurity and Talent Management. Its home page is http://www.multitalentmanagement.com


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